My book on the future of values, ConsumerShift: How Changing Values Are Reshaping the Consumer Landscape, is now available on Amazon for a special introductory price of $16.47! If you’d like to order bulk copies (10 or more), I can offer an additional discount from my personal stash. Better still, if you’d like me to come in and talk to your group about the book, we can arrange a special rate that includes books for all participants.
To recap the book: Values are changing in a consistent direction over time. Understanding these changes will provide critical insight for understanding the future consumer landscape and designing products, services, and offerings that “fit.” The book “translates” the values changes into seven emerging need states, brought to life in the form of seven future personas, and provides a persona customization kits for those who want to tailor them to their specific needs. It will help you and your team make sense of rapidly changing consumer behavior – where they are coming from, where they are going, and what they are looking for.
Hope you’ll enjoy reading it as much I did writing it! Andy Hines
